Case Study

MolEndoTech & Bactiquick

Planning future tech uses with MolEndoTech and Bactiquick

Outcome 1:

Consumer app concept design

Data monetisation visualised in easy-to-understand way

Outcome 2:

6 x wireframes developed

App designs created to show the future user experience

Outcome 3:

Investor pitch deck updated

Investors able to see the future potential today

Project

MolEndoTech, with their Bactiquick product, specialises in water sample analyses – REAL TIME – which changes the current test methods that can take up to 48 hours and require a laboratory. The team want to present investors with plans for how data collected by Bactiquick kits all over the world, can be leveraged in future as a subscription model – this data will provide an intelligence network of where it is safe to swim, surf and enter the water.

Problems

Bactiquick are providing real time water testing to rivers, lakes, and coastal areas. Being used by water authorities, professional testing organisations and the consumer. For the future they will deliver huge volumes of rich water quality data that can be monetised via a subscription making them a SaaS based business. Investors need to see the potential today, in order to invest in future revenue streams.

From the client

“Brainstorming this data with DATA³ has now allowed us to think though our roadmap and the timeline and set objectives for how we get there. The key deliverable is picturing the future and presenting this to key stake holders. This process has added so much value already.”

Steven Senior, CEO

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