AI, Data, Enterprise, SME

AI Just Became As Meaningless As Digital

AI is quickly becoming as overused and misunderstood as “digital” once was. The problem isn’t the technology itself, but how broadly and vaguely it’s applied. When everything is labelled AI, it stops meaning anything. Real value doesn’t come from the label, it comes from clearly defined use cases, strong data foundations, and outcomes that actually move the business forward